BIG IN THE GAME

Whilst we're keeping our pens down here at Two The Nines, i thought i'd give you a heads up on one of my favourite street wear heros, Shawn Stussy. Shawn is the founder and creater of 'Stussy' clothing, one of the most iconic and most influential street wear brands of all time. The company was born in California in 1979 with the first sign of Shawn's signature surname appearing on his home made surf boards and t-shirts. Heavily influenced by Shawn's love for surf, skate and punk the brand quickly established it self as the new generations favourite and had gained a flagship store and international sales by 1988. I was bummed to find out Shawn left the company at it's peak in 1996. I mean i have to say over a decade later and the brand is still looking pretty strong but i can't help feeling the magics not all there with out Shawn behind the wheel, with sight of similar designs popping up over the years maybe the brand is becoming watered down? Never the less i still feel Stussy have produced some of the most innovative and original prints i have seen in the street wear biz, the signature hand writing, chic simplicity, the funky Cali colour ways all teamed up to boast an almost effortless clean cut cool. For those interested Shawn now has a new company running called 'Double S' go check it out along with his blog.